Training for Fairs

© Silvio Bürger/Shotshop.com
The participation in a fair is expensive and therefore it should not only give information to the regular customers but also provide the chance to acquire new customers. The fair is an ideal situation to get in contact with the customers and improve it during the post-processing. Prepare your employees accordingly.
 
Special Fairs
Training for fairs
Seminar objectives
  • The participants will
    • Learn positive and negative behaviour at the fair
    • Be customer oriented and communicate positive
    • Be aware of the impact of body language
    • Learn to win new customers
    • Strengthen the relationship with regular customers
    • Define criteria to qualify customer requests
    • Learn to use brochures / presentations and models in the right way
    • Ensure a systematic follow up
Contents
  • Active contact to walk-in customers (new customers, regular customers)
  • Territory behaviour and Body language
  • Visualization
  • Winsome behaviour
  • Qualifying request
  • Product presentation
  • Systematic follow up
Methods
  • Lectures
  • Group work
  • Role-play
  • Feedback
Organisation
  • Target Groups
    • Sales, Service
  • Period
    • 1 day
 
 
These Seminar descriptions are also available as PDF-Download


Training for Fairs PDF-Download PDF